You Gov Profiles

Target Audience Research

This table shows the various classes of people grading from Upper Class (A) through to Casual (E).

In order to understand about who exactly we will be targeting our film at in some more depth I have decided to use YouGov Profiles. Here I can research films of a similar genre to ours, for example paranormal activity, and use this information to adapt any ideas for our film that may suit a particular audience. YouGov helps to take into consideration the demographics, lifestyle, personality and even media focus of the person.

     From this information we will look to aim our film at males in their late 20s / early 30s who are in the people grading C2 through to E. This group of people show correlation with Paranormal Activity so therefore we will look to aim the film at them. The majority of these people live in the Northern region of the United Kingdom due to the economic downturn in the North and rise of unemployment. However this does not mean will will dismiss the market in the South due to the profit available and the vast condensed amount of the population in the South.

      When moving onto the lifestyle the majority of these people are mainly interested in movies which of course increases the likeliness of them coming to see our film. When looking at psycho-graphic profiling I believe these people are main-streamers due to their common interests such as football, video games and television.

     With entertainment 100% of the films these people most favour come under the genre of horror meaning the likeliness of our film appealing to them sky high especially when the films are The Exorcist and Paranormal Activity -  closely linked films to ours.

       With peoples media interests and usage we can see where it is best to advertise our film to the public. The majority of these people spend 41-45 hours online a week meaning we will look to advertise across the internet and on newspaper sites such as the Sun and other right wing newspapers. We can also advertise on TV shows such as The X Factor and football games on Sky Sports as these are some of the most highly viewed programmes on TV at the moment.

Storyboard Audience Feedback for Main Brief

In order to gather some feedback for our main brief storyboard we decided to interview some of our peers ( Callum Ison and Joe Deighton ) who are also Media students so it was good to here their likes and dislikes of our idea. This enables us to take this feedback on board and maybe change previous ideas or incorporate new ones in order to improve our main brief.

Age Certification

		Consumer advice
		All ages admitted. There is almost nothing unsuitable for children aged 4 years and over.
		All ages admitted, but some certain scenes can be unsuitable for young children. They should not disturb children aged 8 or older. May contain mild language  or sex/drug references. May contain moderate violence if justified by context. A parent may wish to check the content before they let their children watch or play it.
		This category applies to cinema only releases since 2002. Films under this category are considered to be unsuitable for young children. Cinemas in the United Kingdom are only permitted to supply tickets to see a 12A film to children under the age of 12 if they are accompanied by an adult aged 18 or over. However, it is unlikely to be suitable for children under the age of 12. Films under this category can contain mature themes, discrimination, soft drugs, moderate language, moderate violence, sex references and nudity. Sexual activity may be briefly and discreetly portrayed. Use of strong language may be permitted based on frequency and how they are used, as well as contextual justification. Sexual violence may be implied or briefly indicated.
		This category applies to cinema releases from August 1989 to 2002, and home media since 1994. Suitable for people aged 12 and older. It is illegal to supply a video work with a 12 certificate to anyone under that age. 12A-rated films are usually given a 12 certificate for the VHS/DVD version unless extra material has been added that requires a higher rating. The content guidelines are identical to those used for the 12A certificate.
		Suitable only for people aged 15 and older. No one younger than 15 may see a 15 film in a cinema. It is illegal to supply a video work with a 15 certificate to anyone under that age. Films under this category can contain adult themes, hard drugs, strong language, strong violence and strong sex references, and nudity without graphic detail. Sexual activity may be portrayed but without any strong detail. Sexual violence may be shown if discreet and justified by context. Use of very strong language may be permitted based on frequency and how they are used, as well as contextual justification.
		Suitable only for people aged 18 or older, which means adults only. No one younger than 18 may see an 18 film in a cinema. It is illegal to supply a video work with an 18 certificate to anyone under that age. Films under this category do not have limitation on the foul language that is used. Hard drugs are generally allowed, and explicit sex references along with detailed sexual activity are also allowed. Scenes of strong real sex may be permitted if justified by the context. Very strong, gory, and/or sadistic violence is usually permitted. Strong sexual violence is permitted unless it is eroticized or excessively graphic, in which a work will require compulsory cuts where possible.
		For our main brief we decided to choose an age rating of 15. This is because the usual age for someone watching a horror film is between 15 and 25. During that age they are at key stages of developing themselves and learning about the world, they want to try new things and experiment with different emotions and feelings (psychographic). They want to rush into life with no guidance so they can get a thrill. A younger audience is easier to thrill, scare and excite compared to an older person they would be negative towards the movie. Our overall demographic audience is 16-24 year olds because the audience would be young males who seek a cheap thrill. Otherwise it is likely to be couples who are on first dates the audience of the horror films can often relate to the characters in the film. They often form a relationship due to the similarities and therefore have a stronger emotional pull to the film. The relation of the characters also puts the audience in the shoes of the characters gaining a stronger horror effect.

Main Brief Pitch Feedback

1) "Do you feel an elevator will do justice as a good horror location?
Yes, my group and I feel this is a great location due to being isolated. Also, it allows us plenty of different locations as there is many places will elevators.


2) "Do you think that filming at night will cause any lighting problems?"


No. This is because we are inside with lights on. However, it is also dark in the elevator even with the elevator lights. However, if this is a problem we will use extra lighting to get well lit shots if needed.


3) "Is Lions gate the best distributor?


This can be argued all day. There is many other fantastic distributors such as Warner Bros, however after research, Lions gate were clear cut best suited for our main brief.

4) "Do you think you'll be cutting out the female audience?"


The male is our main audience, so there will moments where the female audience will be excluded from the story line. Although this is the case, our secondary audience is female, hence using a female antagonist in the opening.