From this information we can look to target our product at mostly at a female audience as they are clearly more interested in horror films and have taken time to answer a horror questionnaire. However this information is taken from a very small segment of the target market and appears to be rather bias in this scenario. Through further quantitative research it appears to be predominantly males who are interested in horror films. So when it comes to a specific age range and gender we will be looking to attract males aged 15-25.
When assessing the results of these two questions we shall use this data to maybe do a cross genre between paranormal and psychological horror. This clearly seems to be the most popular horror right now and this information can be supported by research I have done on the horror of history showing that both of these horror sub genres are extremely popular today. When distributing the film we will look to have the majority of our cinema showings on in the evening as this is the most scary to consumers so would attract a larger audience thus boosting our products success.
When looking at which location would be best to film in it appears that our target audience favour an elevator scene. This is because they believe this location brings the most intense horror factor and this is highly important for us so it is likely that we will no be looking to film in an elevator. With the majority of the target audience expecting to see either black or black and red in to opening credits it would be most likely that we would go for black as this colour is simple to use and red is more associated with the slasher genre which our horror is not.
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